The Art Of Imaging Fourteen days competition →
ShoeGAGA →
In association with Ravel and Shoewawa.
Band and Brown have commissioned moblog:tech to create several promotional moblogs for their client, Sony Ericsson.
Running as competitions, the best entrants won prizes such as top of the range Sony Ericsson mobile phones and trips to London to attend cinema premieres.
By running moblogs along side national and international campaigns, such as “Soundtrack to your life,” Band and Brown created buzz, engaged a new technology literate audience, and created positive re-enforcement for Sony Ericsson. Ongoing competitions such as Shoegaga engage both the moblog:UK audience as well as members of the public, generating column inches in National press metro/sunday times etc.
“Moblogging competitions have been an indispensable tool on several Sony Ericsson campaigns, allowing us to reach a wide variety of people on a more personal level. A specific example of this was our ‘Movie Moments’ campaign, which not only received a large number of respondents but also helped introduce our brand messages and products to a new audience. We always turn to moblog:tech to host moblogging competitions, as they not only tailor them to our specific needs but are also quick, creative and efficient, which is essential for a busy PR agency such as ourselves.”
Fran Matthews, Sony Ericsson Account Manager, Band and Brown.
Rod Baber is already the Guinness world-record holder for ascending the highest summits of all 47 European countries in the shortest time, having beaten the old record by four-and-a-half years. This Monday the 21st of May 2007, Rod entered the Guiness book of world records once again.
Rod set out to make the highest mobile phone-call and send the highest text message ever sent. Sponsored by Motorola, Rod was given a Motorizr Z8 handset to record images, text, video and audio content whilst at base camp and at the peak of Everest.
As well as utilising a Myspace and Facebook page, Rod’s moblog was updated live, allowing the world to see what was happening on his attempt as it was happening. This is an exciting element of what was a very successful PR campaign, with front page headlines on bbc.co.uk, The Register.com, an article in The Times on May 23rd, and many other D2C newspapers, websites and blogs.
The moblog was a late addition to the marketing/PR campaign, having been launched on the 15th of May with an MMS test post.
Through the 15th of May 2007 to the 23rd May, the Conquer Everest moblog achieved the following:
Using a moblog to document not only his journey, but his triumph, Rod gave the world the chance to share in his achievement as it was happening, whilst in parallel giving Motorola’s new Motorizr Z8 fantastic PR in a difficult to reach consumer segment.
moblog:UK’s excellent search engine indexing means that the long tail effect of Rod’s achievement will continue, with anyone interested over time able to revisit his achievement in image, video and audio format on his personal moblog.
Sherri Majid, Associate Creative Director, Edelman PR:
“If a picture tells a thousand words, imagine the possibilities with a mobile phone that delivers multimedia and broadband, moblog:tech and the most spectacular views in the world. Dynamic, interactive, strikingly visual, community-driven, moblogUK delivered results beyond our expectations. How else would you communicate the progress of a mountaineer attempting to make the world’s highest mobile phone — practically live — from Mount Everest? Instead of merely providing updates on his progress, Rod was able to engage directly with the community and gather overwhelming support as he made his way to the summit. But moblog:UK makes sense for online campaigns beyond our technology clients. We see huge opportunities for this product and plan to integrate moblogging into the mix wherever possible.”
Images and video posted to the site are then plotted into an integrated mapping functionality, creating an dynamic and interactive map of all the public art in the UK uploaded by the public.
Vertical social oriented sites of any kind struggle within a brand context, as brand loyalty and affinity is a nebulous relationship, and the motivation and incentive to become part of a social or blogging network around a brand needs to be carefully thought out, plotted and executed. The Big Art Mob is a very good example of a vertical social blogging site which through it’s aims creates meaning and provides incentive to engage.
Adam Gee New Media Commissioner, Factual:
“The Big Art Mob has the distinction of being the first use of mobile blogging by a UK broadcaster, as well as going live a full year before the TV dimension of the project (which is a really interesting experiment).
I commissioned it from moblog:tech after exploring their technology for some 14 months and spotting an appropriate series to apply it to. Bringing together the technology and the project, the right horse for the course, led to a very satisfying and innovative commission
developed through a great energetic partnership. moblog:tech are a very agile, responsive and committed company, who make complex technologies simple.”
Mobloggers use their phones to post pictures, audio and video from their phones, tracking their lives and the things they see. They comment on each others posts, tag content to organise it, make friends and much more.
For more about moblogging, see our frequently asked questions →
moblog:tech provides products which allow you to create great social sites without development.
A white label, fully customisable, hosted mobile blogging community platform.
Customised moblogs used to promote bands, products, events and services on Moblog.
We create communities around your products,
brands and ideas. Engage your audience.
Part of Moblog, effective community interaction.
Your own branded community, hosted and flexible.
Share pictures, video and audio instantly.
Grow community around your brand.
Customise your site precisely.
In-depth analytics to keep you informed.
Please see our press coverage page for more information
moblog:tech Ltd. is a leading provider of mobile blogging, or moblogging, community technology. Since 2003, through moblog:UK, the moblog:tech team has provided a wide audience with a platform to express themselves through content captured on mobile devices. Our mobloggers are there when news breaks, capturing moments such as the London bombings and the Buncefield explosion, they are photographers, creating beautiful images of every part of the world from Antarctica to Svalbard, from California to Japan, and they are diarists, documenting their lives in intimate detail.
In 2006, moblog:tech launched its Promotional Moblog (Promoblog) and Participation Toolkit platforms to enable brands and businesses to easily create, manage and benefit from mobile blogging. Using these mobile blogging platforms, clients engage their audiences through communities that harness the best of the web and mobile technologies.
Jonathan Allen is a co-founder and director of moblog:tech, and manages online marketing and monetisation strategies. He is an entrepreneur and online marketing specialist with over 6 years expertise in search engine optimisation, paid search, and web analytics. Working as a freelancer and full time staff Jonathan has provided consultancy to large publishing companies and digital advertising agencies, such as Dennis Publishing, Haymarket, VNU Business Publications, Incisive Media, TBG London, Agency.com and I-Spy Search. He has launched record breaking traffic driving initiatives and received award nominations for his marketing campaigns for leading print publications, job sites and news media portals such as The Week, Accountancy Age Jobs, Computing Careers, the VNUnet Network (VNUnet.com, Computing.co.uk, TheInquirer.net) and Incisive Network (SearchEngineWatch.com, ClickZ.com Search Engine Strategies). Jonathan is a self taught online marketing expert and has a joint honours degree in Literature & Philosophy from the University of East Anglia. After completing his studies, he founded an online marketing consultancy and co-founded a pay-per-click analytics business, Cohack Ltd, with Ben Godfrey. Jonathan is a widely known amongst industry peers through public speaking, networking and training seminars as a leading thinker on how to migrate traditional print media businesses to online publishing.
Mat is a co-founder, director, developer and systems architect for moblog:tech. In 2003, he co-founded and developed the mobile blogging community platform used by moblog:UK. He is a natural engineer with ten years experience in new media development. He produces innovative and functional solutions to problems, using cross-disciplinary knowledge and lateral thinking to best advantage. His expertise includes all aspects of web management - from information architecture, server management, application programming to graphic design. His skills include PHP, MySQL, xHTML, CSS, Javascript, Zope/Python, Shell scripting, Linux and Windows server administration, online application systems analysis and accessible design and development. From 1999-2004, Mat was Interactive Media Developer at Soup Ltd., where his tasks included website development and management, server configuration, custom software development and systems analysis for national and international companies. Mat studied computer science, philosophy, literature and language at UEA Norwich (achieved high 2:1 grades but not completed for financial reasons).
Alfie Dennen is a co-founder and director of moblog:tech, and manages sales, marketing and public relations. In 2003, he co-founded moblog:UK. Alfie is an engaged and experienced entrepreneur and online strategist, with over 10 years experience in effective sales, marketing, partner relations, business management, and the creation of innovative products and services.
Alfie’s manages moblog:tech’s business development and heads up sales and marketing. Alfie is a widely known and respected commentator on the web 2.0 and mobile marketplaces, speaking frequently at industry leading conferences and seminars.
Lori Faye Fischler is a co-founder and director of moblog:tech, and coordinates operations. She has been a digital strategy consultant for web and mobile projects in the UK and USA since 2005, and previously served in London as General Manager, Corporate Services - International, for Register.com. Prior to coming to London, Lori served in New York as Co-General Manager of Global Web Services, and General Manager of Register.com’s Global Partner Network, and Director of International Sales, Global Partner Network. Lori joined Register.com in June 2000 following the acquisition of her first software start-up, Inabox, Inc., which she co-founded and where she was Executive Vice President. Inabox developed a leading website and community building software known as WebSiteNOW(tm), which was licensed to ISPs, portals, and telcos, including KPN Telecom. The Inabox team built a valuation of more than US$10.0M in less than 2 years. Prior to joining Inabox, Lori was an international corporate attorney in New York at Leavy Rosensweig & Hyman, where she represented clients in the cable television, Internet and telecommunications industries, and at Coudert Brothers, where she counselled clients in Europe and Asia in relation to mergers and acquisitions, joint ventures, licensing and trade matters. Lori also served as a Legal Officer with the United Nations, and began her career as a Trial Attorney in the Civil Division of the U.S. Department of Justice. She received a B.S. degree with majors in Political Science (concentration in international affairs) and Psychology from Tulane University (Newcomb College), and her J.D. degree from Columbia University School of Law.
Ben Godfrey is a co-founder and director. He is a usability and accessibility expert, information architect, systems analyst and programmer. Ben graduated in Computer Science from UEA in 2001. He cut his teeth building web applications at Studio Soup (www.studiosoup.co.uk), East of England’s leading new media agency, producing high quality websites and multimedia for large corporate and multinational clients. As a freelancer, Ben worked on a wide range of projects including Transport for London Surface Transport Finance Group’s intranet, BusinessLink’s website, asset-management system wwWebflow and created a PHP web framework, InfoCMS.
Ben’s first start-up was Cohack, which provided tools to online marketers making use of PPC advertising systems such a Google AdWords. Ben developed the reporting platform in Python, which provided SOAP integration with Google AdWords and a variety of other data sources. Cohack’s product was well received, but the company was unsuccessful. Ben is also working with MyMart, a mobile shopping start-up.
The Participation Toolkit (PT) is a white label, fully customisable, hosted mobile blogging community platform. Brands use the PT to customise, configure and manage a full-featured, engaging mobile blogging community. PT communities allow your customers to create and set the parameters for their own moblogs, send content from their mobile phones (images, videos or audio recordings) to their moblogs, organise posts with tags, and search, browse and comment on others’ contributions and much more. More than ever, people are using mobile phones to capture content (images, audio, video). The PT allows brands to aggregate this content and provide customers with an online home to talk to the brand and each other around a product, topic, event or service. It is a visual communication platform that creates a truly intimate relationship with and among customers.
To speak to a sales representative or to find out more, please email sales@moblogtech.com
Speak to us to find out more, just email sales@moblogtech.com.
Web-loggers, or bloggers, create online journals, posting ideas and commentary to the web using simple software which organises posts chronologically.
Mobloggers use their phones to post pictures, audio and video from their phones, tracking their lives and the things they see.
A picture or some video or audio is taken with a camera phone.
The content is saved automatically and can be sent by MMS or email.
A new message is created, text added and sent to a published email address or phone number.
The message is received and the contents published, either on the user’s own blog, or on a promotional moblog. The user can make changes, others can comment and rate the post, etc.
As demonstrated by moblog:UK, moblogging is a very simple activity that encourages sharing and community. It’s quick and easy to post a picture, and it’s just as easy to view it and add a comment.
Our sites provide a lots of useful tools designed to encourage community, search, tagging, highlights, privacy tools and more.
Our service works anywhere in the world. We’ve worked closely with operators in many countries to ensure we correctly handle the MMS and email messages from over 500 international carriers, with more being added regularly.
Enable customers to relate to your brand and each other through personally
created content.
Create cost-effective interactive visual communities for brands and events.
Learn how customers see your brand and products.
Harness the dynamism and immediacy of mobile user generated content around
your brand, launch or event.
Create ongoing visual interaction/marketing from participants of events,
tours or other group activities.
Develop a “citizen journalism” presence around subjects relevant to your
brand.
No applications for customers to download; just an MMS or email and image
appears on moblog within less than 1 minute.
Fast set-up and moblog:tech hosts your moblog solution.
Customised to your brand using your own designers or moblog:tech.
Easily added to existing websites using framesets or through locally parsed
RSS.
Obtain user generated mobile content from customers using any mobile operator
worldwide.
Allow customers to provide content and insights for future marketing or
product development.
All of the above benefits plus:
Immediately indexed by Google so “sandboxing” is avoided.
Quick set-up and hosting on moblog:tech servers (within 5 working
days).
Usage statistics provided on a monthly basis.
Can be moderated by you or moblog:tech.
Featured within moblog:UK community with anticipated minimum 100,000
views/month of your promotion.
All of the benefits in the first section above plus:
Quick set-up for hosted, configurable visual social networking community
based on mobile generated content.
Comprehensive management system for configuration, operation, moderation and
reporting.
Enables clients to use existing or chosen advertising systems.
Rod Baber moblogs from Everest: C|NET News.com
Success for Everest Call effort: BBC news
moblog:UK Lend PR pace to the Olympics: E-consultancy
moblog:UK scoops first ever published images of London 2012 Brand: Pocket Picks
Joe Blog’s life in Pictures: UK Metro
The best photos of the Year: Time Magazine
TV news looks to the future: BBC Newswatch
History’s new first draft: Newsweek
On the beat with citizen reporters: The Age
A life pictured online: BBC News
Web user Gold Awards: Web User Magazine
Mapping UK public art with cameraphones.
Rod Baber made the world’s highest phone call from the summit of Everest. He tracked his progress on moblog:UK.
Band and Brown have commissioned moblog:tech to create several promotional moblogs for their client, Sony Ericsson.
Channel 4 Broadcasting are a Participation Toolkit client, with our platform powering The Big Art Mob, a mobile blogging site which aims to create the first comprehensive document of public art in the United Kingdom.
Universal music use promotional moblogs for various artists across multiple label imprints, for example:
