Channel 4 Big Art Mob

Working with Channel 4, moblog:tech created the Big Art Mob site using the Participation Toolkit. The site was launched in April 2007, a full year before it’s broadcast counterpart, The Big Art Project, a factual series plotting the creation of new public art. The site asks and encourages visitors to create their own moblog, taking images and video of public art they see in the UK.

Images and video posted to the site are then plotted into an integrated mapping functionality, creating an dynamic and interactive map of all the public art in the UK uploaded by the public.

Vertical social oriented sites of any kind struggle within a brand context, as brand loyalty and affinity is a nebulous relationship, and the motivation and incentive to become part of a social or blogging network around a brand needs to be carefully thought out, plotted and executed. The Big Art Mob is a very good example of a vertical social blogging site which through it’s aims creates meaning and provides incentive to engage.

Adam Gee New Media Commissioner, Factual:

“The Big Art Mob has the distinction of being the first use of mobile blogging by a UK broadcaster, as well as going live a full year before the TV dimension of the project (which is a really interesting experiment).

I commissioned it from moblog:tech after exploring their technology for some 14 months and spotting an appropriate series to apply it to. Bringing together the technology and the project, the right horse for the course, led to a very satisfying and innovative commission
developed through a great energetic partnership. moblog:tech are a very agile, responsive and committed company, who make complex technologies simple.”